Chapter 411 The Loudest Volume
Chapter 411 The Loudest Volume
The management companies behind several top-tier celebrities and the black PR teams that received urgent orders overnight are currently watching the first-hand secretly filmed video sent back from the Fliggy filming location in Hangzhou. They are so happy that they almost popped champagne on the spot.
The video shows chaos at the scene; police tape has been torn down, and the faint sound of water bottles hitting the cobblestones can be heard. Most shockingly, Jiang Feng is seen holding a megaphone in one hand, coldly berating hundreds of fans.
"It's done! This kid brought this on himself; nobody can save him now!"
The PR director of a major entertainment company slammed his fist on the table, his face beaming with triumphant confidence: "In the Chinese entertainment industry, fans are our bread and butter. Does this lousy gamer really think he can get away with anything just because he's been trending twice and landed a few top-tier commercial deals? He dares to hog his fans' attention, and even tells them to get lost and delete their fan club accounts on the spot?"
"Quick! Release all the prepared press releases! Buy trending topics!"
The actions of domestic entertainment capital were swift. In their view, this assembly-line style of black PR was unsolvable; as long as Jiang Feng was labeled as "betraying his fans," his commercial value would be completely wiped out within a day.
But they never dreamed that the public opinion on the Internet would undergo an epic and stunning reversal in just two hours!
The first thing to get out was a candid video taken by a passerby at the scene.
In the scene, Jiang Feng, wearing a black windbreaker, pulls An Ke through a cobblestone alley. An Ke's light-colored knitted cardigan is blown by the wind, her long hair is flying, and behind them is a group of emotionally distraught fans and a chaotic scene.
The camera is shaky.
The sound quality is terrible.
You can even hear people screaming, cursing, and crying.
But it is precisely this sense of loss of control that gives this video a real tension that ordinary commercial films simply cannot capture.
In an instant, the lists on major social media platforms were completely flooded with a few blunt and hardcore keywords:
#Jiang Feng helps An Ke escape the fan circle's siege#
#Jiang Feng announces on the spot the closure of his personal super topic#
#I'm an esports player, not a Chinese entertainment idol#
#FlyPigGG has been made into a movie#
The first to explode was TikTok.
At first, everyone clicked in just to watch the show. But after seeing the part where Jiang Feng used a megaphone, the tone of the comments section completely changed.
Holy crap, that was so satisfying to hear.
I'm a professional esports player, not some Chinese entertainment idol who got their debut by spending money to climb the charts.
Finally, someone dares to openly criticize the fan culture.
[The idolization of esports players is disgusting; I'm totally rooting for Jiang Feng in this.]
[Watch if you like it, leave if you don't – that's the normal relationship between creators and audiences.]
To be honest, the scene where they ran with Anke in their hands really felt like something out of a movie.
[Catching a water bottle with one hand behind your back is so cool! It gives you a huge sense of security!]
Needless to say, the gaming community went wild.
It's being shared on Tieba, Hupu, Bilibili, and gaming groups.
Delta Force players, in particular, had only one reaction after watching it.
Cool.
So cool.
[Does anyone really think that Fengshen relies on female fans for a living?]
[Hilarious! The majority of esports streamers are male; loud female fans don't necessarily mean a large audience.]
[A classic example of using the fewest people to produce the loudest sound.]
We like Fengshen because he's tough and has a strong character, not because he's a virtual boyfriend to his fans.
[This is how a real man should act; fan culture should get out of esports.]
[Shutting down supertopics? That's good. Weibo, that lousy place, should have been shut down a long time ago.]
Even many gamers who didn't like Jiang Feng before changed their opinion of him because of this incident.
the reason is simple.
Jiang Feng isn't marketing his persona this time.
He really stood his ground on the spot.
There was no press release.
No studio-written short essays.
He stood directly in front of the camera and said: Don't try to control me with those fan culture tactics.
What's even more interesting is that the truly rational fans didn't get angry on a large scale.
On the contrary, many longtime fans have come to like Jiang Feng more.
To be honest, I feel more at ease seeing the wind god like this.
What I admire about him is his skill and character, which he's built up over time; I don't want to control whether he dates or not.
I'll only stop being a fan if he's truly manipulated by the fandom.
[The Wind God's sense of boundaries is too clear; this is what a normal person should be like.]
[Long-time fans say: We support closing the supertopic and staying away from the fandom.]
[I'm totally shipping the Feng Ke couple, they're so sweet!]
Because Jiang Feng was never a traditional idol from the beginning.
His core audience consists of gamers and live stream viewers.
These people can watch the show, they can be sarcastic, they can shout "Feng Shen, you really deserve to die!" in the comments every day, but they don't actually need Jiang Feng to live according to some perfect idol template.
What they wanted to see was whether the river wind was strong enough, genuine enough, and tough enough.
This time, Jiang Feng managed to do it all.
Soon, major media outlets also joined in.
In contrast to the usual lukewarm response to internet celebrity incidents, an influential official media commentary account published a sharp critique.
"Shutting down supertopics and refusing control: This e-sports player's clear-headedness has torn away the fig leaf from so many traffic stars."
The article states:
"For a long time, certain unhealthy 'fan culture' has attempted to use money and influence to hold creators, athletes, and even esports players hostage. Jiang Feng, with the statement 'I play esports, not become an idol by spending money to climb the charts,' not only drew a clear line but also demonstrated the integrity that a contemporary youth should possess with his decisive actions. Not pandering to unhealthy trends, but letting talent and character speak for themselves—that's the healthy ecosystem for the industry!"
The official media made a definitive statement, directly defining the nature of this controversy.
This is not a scandal involving Jiang Feng.
This is Jiang Feng's public distancing from the fan culture.
Following suit, several larger general media outlets also began to follow up.
Jiang Feng Rejects Fandomization: Esports Players Are Not Idols in the Chinese Entertainment Industry
From Super Topic Controversy to Offline Crackdowns: Fan Culture is Eroding the Esports Ecosystem
The attitude is very clear.
Liking is not about possession.
Support is not coercion.
Young public figures need the support of fans, but they should not be controlled by them.
What's even more ridiculous is that Fliggy was also forced to win without contributing anything.
What was originally just a short film shoot for two people turned into a hot topic across the internet due to this unexpected incident.
Immediately afterwards, the official Fliggy account rushed to release a teaser trailer, directly using the long shot of Director Chen's last capture of a frantic run through the alleyway, which was "unrehearsed and entirely based on instinct."
The video has no filters or retouching. It shows camphor leaves falling from the sky, golden sunlight scattered on the ground in the early morning, and a dark, distorted crowd chasing behind.
Jiang Feng, standing at the very center, wearing a black windbreaker, his back straight as a pine tree, held the white-dressed girl with long, flowing hair and a bright, unrestrained laugh firmly in his hand, cutting through the wind as they went.
This video garnered over 500 million likes in just 3 hours after being uploaded to Douyin!
Unexpected wealth suddenly descended upon them, and the executives of Fliggy couldn't help but call An Mingzhao again to express their gratitude.
In addition, there will be an in-depth interview on CCTV's "Face to Face" program, which will air on time at 8 p.m.
For the entire month of February 9th, Jiang Feng single-handedly monopolized almost all the online traffic and trending topics.
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