novelODS Chapter 391 Pigs on the Wind
Chapter 391 Pigs on the Wind
To be honest, before creating Zhengfeng Esports, Jiang Feng never imagined this day would come.
He misjudged the popularity of the Delta in this lifetime, and the popularity of the Delta-related industries.
It's true that when you're in the right place at the right time, even a pig can take off.
At that moment, Jiang Feng felt like he was that flying pig.
Anke was also quite pleased: "Great job! I knew Ning Xue could do it!"
If February's revenue really reaches around 200 million, it's not like Zhengfeng Esports can pocket all 200 million.
The lion's share is to be given to the thugs. Moreover, according to Jiang Feng's initial promise, Zhengfeng's commission rate is between 10% and 15%, far lower than the industry standard.
Of the 200 million in revenue, only a little over 20 million actually belongs to Zhengfeng Esports.
Further down the line, there are the salaries of customer service staff, operations staff, and editors, as well as the costs of advertising and promoting short videos—all of these require money.
Especially since Zhengfeng Esports is in a period of rapid expansion, it cannot skimp on the necessary investments, and it also needs to invest resources to incubate some promising streamers.
After Fang Ningxue factored all these expenses into the breakdown, she privately gave a relatively conservative estimate.
If the revenue reaches 200 million in February, the pre-tax net profit of Zhengfeng Esports will be around 15 million.
This number is extremely exaggerated, far exceeding Jiang Feng's expectations.
It's worth noting that Zhengfeng Esports has only been established for a month, and before that, it was just a small, makeshift operation temporarily set up by Jiang Feng's popularity.
In other words, in traditional industries, this financial report would be good enough to be packaged for an IPO.
Of course, going public is definitely not that simple.
The greatest value of Zhengfeng Esports right now is definitely not this mere 15 million in monthly profit.
Rather, it seized the opportunity during the peak of the Delta's boom.
Before capital fully enters the market, Zhengfeng Esports must grow rapidly, and the most important thing after that growth is "standardization".
A makeshift operation might capture the initial wave of traffic, but only a professional team can truly build that traffic into a formidable competitive advantage.
Jiang Feng's endorsement and promotion are the strongest starting point for Zhengfeng Esports.
But if there's only river breeze, that's not enough.
Traffic can bring people.
What truly retains customers, promoters, and streamers, and builds a solid reputation, must be a robust system.
Fang Ningxue said:
"The office space allocated to us by the school is no longer sufficient."
In the beginning, Zhengfeng Esports consisted of just a few tables, a few customer service representatives, and a temporary management group.
Back then, everyone could squeeze together, with customer service on the left, operations on the right, and editors squeezing in wherever they could in the corner. If there was any emergency, Fang Ningxue could just shout it out in the group chat and it would be resolved.
But that's not possible now.
More than two thousand regular nurses, a batch of core hourly nurses, a surge in customer orders, and the ensuing issues of complaints, scheduling, settlement, and after-sales service.
In addition, we plan to develop a livestreaming MCN, host the second edition of the "Zhengfeng Cup," and create a short video matrix.
The school's small space is completely overwhelmed.
Jiang Feng nodded and decisively made the decision:
"Rent an office."
"The location doesn't need to be too luxurious, but it must be easily accessible."
"Customer service, operations, editing, support management, and business development should all be divided into separate sections."
"From now on, we can't rely on you to fight alone in the competition."
Fang Ningxue gave a soft "hmm".
"Coco is a local from Hangzhou, do you have any good venue recommendations?"
Anke nodded: "Leave it to me. I'll ask my brother for help to find a good place."
Fang Ningxue had no qualms about using Anke's connections, after all, Anke's shareholding was much larger than hers.
Jiang Feng thought for a moment and then added:
"For expanding customer service recruitment, we should focus on majors such as flight attendant, broadcasting, and hotel management."
"Especially for flight attendants."
"She speaks good Mandarin, has a good image, a strong service awareness, and relatively stable emotional management."
"Most importantly, they know how to talk to people."
This is exactly what the esports industry lacks most.
There are many technical experts.
There are many people who play games.
But very few people can speak clearly, keep their emotions in check, and suppress conflicts.
Many of the rhythm issues were originally minor.
As a result, the customer service representative misspoke, turning a small flame into a major fire.
Fang Ningxue wholeheartedly agreed: "Yes, customer service training must be a top priority."
In addition to customer service, editing and operations must also be formalized.
Currently, Zhengfeng Esports is producing a large number of slices, but the quality varies greatly.
In the future, we must establish a dedicated editing team, because this industry is very complex and complex.
The same content can be distributed using drastically different strategies.
TikTok needs a strong rhythm.
Bilibili needs a complete narrative.
Xiaohongshu emphasizes persona and emotion.
Weibo needs topics and dissemination.
This requires a professional team to manage.
As for the transformation from escorting henchmen to incubating streamers, this is the core strategy of Zhengfeng Esports.
The club is full of hidden talents. Some people are suitable for boosting, some are suitable for playing games with high emotional intelligence, but there are also a group of people who are skilled, witty, have distinct personalities, or have highly recognizable voices and looks.
Using these promising talents merely as henchmen is a complete waste of their potential.
The various cup competitions that followed served as the perfect springboard for creating stars.
Their own second "Zhengfeng Cup," along with subsequent official competitions, represent the industry's major reshuffle and the easiest opportunity to rise to prominence.
Once the exposure is in place, the streamers are nurtured and developed, which in turn brings a huge influx of new talent to the club. This is the perfect business loop.
Escort services provide cash flow.
MCNs (Multi-Channel Networks) for livestreamers are traffic amplifiers.
The Zhengfeng Cup is responsible for building brand awareness.
Editing and operation are channels for dissemination.
Customer service and management systems form the foundation of a good reputation.
Jiang Feng is the strongest endorsement of credibility in the entire Zhengfeng e-sports scene.
The Tianba team in its previous life used this style of play, but lacked the support of a club, which slightly hampered its monetization capabilities.
Only when all these things are in place will Zhengfeng Esports cease to be a makeshift operation temporarily propped up by Jiangfeng's traffic.
It is a truly competitive esports company with a strong competitive advantage.
Jiang Feng pondered for a moment and said:
"When I get back to Hangzhou, we'll have a formal meeting."
"We've finalized the new venue, expanded our customer service and operations team, revamped the support rating system, and finalized the first batch of incubated streamers. Meanwhile, preparations for the second 'Battle of the Peaks' will officially begin."
Fang Ningxue listened and wrote down each point.
The task was arduous, and she knew she would be working non-stop from now on, but this time she wasn't worried at all.
Because she could feel it clearly.
Zhengfeng eSports is truly growing.
It is no longer just an accessory to the flow of river wind.
Instead, it gradually became the first rock-solid foundation in Jiangfeng's vast business empire.
Just then, Jiang Feng suddenly remembered his seasonal mission.
To build a real team.
Teams...
A name suddenly popped into Jiang Feng's mind.
RNG.
In his past life, he had a love-hate relationship with RNG, a team with whom he had a complex and intertwined history of grudges and conflicts.
That team, no matter how badly they fell apart later, at least had unparalleled fame in the esports world. Infamous or full of nostalgia, being both hated and famous is still being famous.
The truly rotten to the core is the old management.
If all they do is buy the brand, completely strip the old management team, and inject new funding, traffic, and FPS esports projects...
This deal doesn't seem like it's impossible to do.
Jiang Feng tapped his fingers lightly on the table.
He suddenly felt like laughing.
If one day...
Those who had hidden him, looked down on him, and suppressed him in his previous life suddenly found that Jiang Feng had transformed into their boss.
Then I personally swept them out of the house.
That scene...
That should be very interesting.